Pricing done wrong: PowerDVD

Yesterday, I read Don’t just roll the dice, a short book about software pricing that is available as a free eBook and can also be purchased in paper form, much like the great book Sustainable Energy – without the hot air. Perhaps there is something about the air in Cambridge that helps these guys to just get it?

As an example of someone that sits at the other end of the scale and certainly doesn’t get it is the company behind the PowerDVD software. Their pricing policy positively scares customers away!

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